The anticipation surrounding Ram Charan’s upcoming film Peddi has reached new heights, with a significant development in the music rights domain. In a landmark deal, T-Series has acquired the audio rights for the film at an astounding ₹35 crore, marking the highest price ever fetched for a Ram Charan movie soundtrack. The driving force behind this staggering valuation is none other than Oscar-winning composer AR Rahman, whose musical prowess, combined with the film’s star-studded ensemble, has amplified its market demand.
The excitement surrounding Peddi surged after the release of its first-look teaser, which went viral across social media platforms. Directed by National Award-winning filmmaker Buchi Babu Sana, the film features Ram Charan in a never-seen-before avatar and boasts an ensemble cast, including Janhvi Kapoor, Shivarajkumar, and Jagapathi Babu. With AR Rahman composing the music, expectations are sky-high, further justifying the record-breaking audio rights deal.
A Steady Rise in Audio Rights Valuation
Ram Charan’s films have consistently commanded impressive figures for their audio rights. However, this trend has witnessed an upward trajectory, particularly following the actor’s transformation into a pan-Indian star with RRR. To put things in perspective, while Peddi’s music rights have been sold for ₹35 crore, the audio rights for his previous film, Game Changer, were acquired for ₹25 crore. The increased valuation underscores the growing appeal of Charan’s films and their ability to captivate audiences across linguistic and regional barriers.
A Unique Collaboration: AR Rahman & Ram Charan
For the first time, Ram Charan and AR Rahman are collaborating, making Peddi’s music one of the most anticipated aspects of the film. Given that Peddi is a sports drama set in the 1980s backdrop of Uttarandhra, Rahman’s soundtrack is expected to feature an emotionally charged and rousing score. Charan’s past films have always boasted mass-appealing music, and with Rahman at the helm, fans are eagerly awaiting chartbuster songs that will elevate the film’s narrative.
Ram Charan’s Peddi First Look Leaves Fans Awestruck
To add to the excitement, Ram Charan unveiled the first-look posters of Peddi on March 27, coinciding with his 40th birthday. The striking visuals showcased the actor in a rugged, intense avatar, featuring long hair and an untamed beard, exuding raw charisma. In one image, he is seen lighting a cigar with an intense gaze, while another captures him standing fiercely in a village stadium, gripping a worn-out cricket bat under the floodlights. His caption read, “A fight for identity. RC16 is Peddi. A Buchi Babu Sana film. An AR Rahman musical.”
The reveal set social media ablaze, with fans and industry peers flooding the comments section with birthday wishes and excitement. Actor Varun Tej Konidela, Charan’s cousin, reacted with multiple fire emojis, while fans expressed their enthusiasm, predicting that the film would break records.
Also Read: Game Changer Movie Review: Shankar Fails to Change the Game
Janhvi Kapoor’s Look from Peddi Unveiled on Her Birthday
Earlier, on March 6, director Buchi Babu Sana treated fans to Janhvi Kapoor’s first-look poster from the film on her 28th birthday. The actress is seen joyfully holding a baby goat, offering a contrast to Charan’s intense look. The director accompanied the reveal with a heartfelt birthday wish, stating, “Loved working with you and I can’t wait for everyone to see your terrific character on screen.”
A Grand Production Backed by Industry Giants
Peddi is being produced on a grand scale by Venkata Satish Kilaru under the banner of Vriddhi Cinemas, in association with Mythri Movie Makers and Sukumar Writings. The film also features renowned actors Shiva Rajkumar, Jagapathi Babu, and Divyendu Sharma in pivotal roles. Positioned as a pan-Indian venture, Peddi promises to be a compelling narrative of resilience, identity, and community spirit.
With the record-breaking music rights deal, a stellar cast, and an intriguing storyline, Peddi is shaping up to be one of the most anticipated films in Ram Charan’s career. Fans and critics alike eagerly await further updates, as the film gears up to set new benchmarks in Indian cinema.