In what is being seen as a strategic move, the highly anticipated trailer—branded as the #FirstPunch—of Love Insurance Kompany (LIK) has been postponed. The decision comes in light of the colossal buzz surrounding Superstar Rajinikanth’s Coolie, which is all set to host its grand audio and trailer launch this weekend.
Directed by Vignesh Shivan, Love Insurance Kompany is a genre-bending Tamil film combining science fiction, romance, and comedy. Featuring Pradeep Ranganathan, S.J. Suryah, and Krithi Shetty in lead roles, the story revolves around a man who travels through time using a mobile gadget to reach the year 2035—all in pursuit of love. The film is jointly produced by Rowdy Pictures and Seven Screen Studio, with a strong supporting cast that includes Yogi Babu, Gouri G. Kishan, Mysskin, Seeman, Anandaraj, Sunil Reddy, and Shah Ra.
From Hype to Delay: What Triggered the Postponement?
Sources close to the production confirm that the LIK team had initially planned to release the trailer this week. However, with the Coolie audio and trailer launch dominating headlines and social media trends, the team decided to reschedule the unveiling to ensure that their film receives the focused attention it deserves.
A tweet from the film’s official handle confirmed the news:
“The #FirstPunch of #LoveInsuranceKompany will now land a little later due to Coolie audio & trailer launch. Stay tuned for the new date!”
While the announcement has disappointed some fans who were eagerly awaiting a glimpse of Pradeep Ranganathan’s next outing after Love Today and Dragon, industry insiders view the move as smart marketing. Releasing amidst the Coolie tsunami could have risked LIK getting drowned out.
Public Reactions: From Humor to Frustration
Social media has been quick to react with a mix of sarcasm, wit, and genuine frustration. One user quipped:
“Yappa dei, movie release postponed pathuruken… trailer release postpone panna first time hearing.”
Another pointedly criticized Vignesh Shivan’s production delays, comparing the consistent planning of Vijay’s movies with the more unpredictable nature of Shivan’s projects.
Even actor Pradeep Ranganathan found himself in the meme spotlight with fans imagining him reacting like:
“Thalaivar vantha… thalli poi dhan aaganum.”
Some others humorously questioned if Coolie was being used as a convenient excuse to cover up unfinished post-production work on LIK.
What’s Next for Love Insurance Kompany?
Despite the delay, expectations remain high for the film. With a premise that promises both futuristic charm and heartfelt emotions, and with actors like SJ Suryah known for their eccentric performances, Love Insurance Kompany is poised to be a unique addition to Tamil cinema’s sci-fi romantic space.
Meanwhile, Vignesh Shivan is under pressure to silence critics who argue he often fails to complete projects on time. With two powerhouse studios backing the film, fans are hoping for a polished and timely release that lives up to its unconventional promise.