In a move that strategically blends domestic technology with star appeal, Havells India has launched a new regional campaign headlined by one of South India’s most admired celebrity couples — actress Nayanthara and director Vignesh Shivan. Known for their chemistry both on-screen and off-screen, the duo lends a sense of authenticity and modern family values to Havells’ promotion of its energy-efficient BLDC+ ceiling fans and Hexo mixer grinders.
The campaign is positioned as a relatable slice-of-life series, cleverly integrating the brand’s message into a couple’s everyday interactions. In one ad spot, Nayanthara and Vignesh are shown working on a film project together. But instead of focusing solely on their roles as actor and director, the narrative humorously shifts attention to the energy-saving ceiling fan overhead. Nayanthara, sitting in the director’s chair, remarks on the “breeze” of comfort, emphasizing the product’s noiseless technology and electricity savings — features that are becoming a key selling point in today’s energy-conscious households.
Another spot features Vignesh admiring Nayanthara’s effortless use of the Havells Hexo mixer grinder in the kitchen. The scene captures a modern, equal partnership dynamic — with subtle commentary on shared responsibilities and mutual admiration, all while highlighting the appliance’s durable motor and sleek design. These creative vignettes help ground the Havells brand in the day-to-day routines of aspirational urban families, particularly in Tamil Nadu, Andhra Pradesh, and Telangana.
Havells’ Associate Vice President of Brand & Marcom, Abhishek Singh, confirmed via his LinkedIn post that the campaign was conceptualized exclusively for South Indian markets, with a strong emphasis on regional language, cultural nuances, and homegrown appeal. “We wanted to create something that doesn’t just sell products, but tells a story that people see themselves in,” Singh wrote. “Nayanthara and Vignesh bring that warmth and realism to the screen, making Havells a part of their everyday life.”
At a time when brands are increasingly focused on hyper-localised marketing, this campaign stands out for not just using South Indian cinema stars, but scripting content that resonates with middle- and upper-middle-class sensibilities across urban and semi-urban households. The ads have been released in both Tamil and Telugu languages, ensuring wider reach and cultural connection.
Technically, the BLDC+ fans being promoted are engineered with Brushless Direct Current (BLDC) motor technology, consuming up to 65% less electricity than conventional ceiling fans. The Hexo mixer grinder, meanwhile, is positioned as a multitasking kitchen essential with high torque, overload protection, and ergonomic design — all elements highlighted naturally through the campaign’s visual storytelling.
The visual tone of the campaign is equally notable — brightly lit, aesthetically rich interiors and softly saturated palettes convey modernity and warmth. The production values are sleek, yet the focus stays on the human connection, making it more engaging than a standard product demonstration.
For Havells, this regional initiative marks a significant step in deepening its footprint in the southern Indian market. With household appliance categories seeing a surge in interest post-pandemic — particularly in home upgrades — the brand is banking on a trusted celebrity couple to deliver both recall and credibility.
Regional Marketing Meets Celebrity Branding
This is not just another celebrity endorsement; it’s a carefully strategized branding decision that leverages trust, relatability, and regional resonance. Nayanthara, often referred to as the “Lady Superstar,” commands a massive fan base across Tamil and Telugu industries. Her husband Vignesh Shivan, a sought-after filmmaker with a distinct voice, adds creative credibility. Together, they bring in both emotional gravitas and cool modernity — a rare combination in commercial advertising.
By humanizing the brand through a real-life couple who are seen navigating everyday scenarios with love, wit, and teamwork, Havells has cleverly positioned itself as more than just a product manufacturer — it becomes a lifestyle companion. The ads don’t just sell a fan or mixer grinder; they invite viewers to imagine a life made easier and more comfortable with Havells.
