Acclaimed filmmaker Lokesh Kanagaraj took center stage at the SSVM Transforming India Conclave 2025 in Coimbatore, where he offered candid insights into the evolving relationship between cinema, technology, and creativity. Speaking before students and aspiring filmmakers, Lokesh addressed the rising influence of artificial intelligence in cinema, his creative choices in Coolie, and the personal philosophy that continues to drive his career.
Lokesh confirmed that Coolie, which released on August 14 and is inching towards the ₹500-crore mark worldwide, used advanced AI technology to bring back a younger version of Superstar Rajinikanth. “For the flashback portions, Rajini sir performed the scene, but we used de-ageing technology to make him look younger. His younger voice, too, was recreated through AI,” Lokesh revealed, adding that the results were strikingly authentic.
However, the director was quick to underline that he does not view AI as a creative substitute. “AI cannot write emotions. A story that resonates must come from a human being. For me, AI is only an assistant—it helps with pre-visualization, references, and streamlining storyboards. What used to take weeks can now be done in days, but the soul of cinema still lies in people,” he stressed.
When asked if AI could eventually generate film music, Lokesh offered a lighter yet definitive response. “As long as Anirudh is composing for me, I don’t need AI. If he ever quits cinema, maybe I’ll think about it,” he quipped, reaffirming that Anirudh Ravichander will remain his constant collaborator for all future projects.
Drawing parallels from industry veterans, Lokesh cited Kamal Haasan’s foresight about OTT platforms. “Fifteen years ago, when nobody knew what OTT was, Kamal sir spoke about its future. Today, every film has an OTT deal. I see AI the same way—it’s just the beginning of something we are yet to fully understand,” he observed.
Beyond technology, Lokesh used the platform to encourage young storytellers. Recounting his early days, he shared, “My first short film cost just ₹4,000. A friend shot it with a camera, another edited it on a laptop. Resources don’t define a filmmaker, passion does.”
He also challenged conventional notions of success, admitting, “I don’t consider myself successful. Success is not about crores at the box office. If you share your story—whether it’s one minute or three hours—you are successful. The numbers matter more to producers than creators.”
Closing his talk, Lokesh urged students to stay true to their instincts. “I became a filmmaker because I followed my heart, not others’ opinions. That’s the only reason I’m here today. Don’t let anyone else’s definition of success decide your path,” he said, leaving the young audience inspired.