The festive season of Deepavali 2025 reached a fever pitch with the much-anticipated television premiere of the high-octane film, Coolie. Featuring a powerhouse cast including Superstar Rajinikanth, along with Nagarjuna, Aamir Khan, and Soubin Shahir, the film—a Sun Pictures production—was strategically broadcast as a World Television Premiere (WTP) on Sun TV. Promotional materials extensively highlighted the ensemble cast and the film’s premise, which features Rajinikanth in an intense new avatar, as a coolie rising against a corrupt syndicate. The premiere, aired on October 20th at the prime-time slot of 6:30 PM, was an enormous success, undoubtedly delivering blockbuster viewership numbers for the channel, living up to its promise of a “power-packed entertainer filled with action, emotion, and mass moments!”
The Buzz Around the Broadcast: Repeat of the Viral ‘Monica’ Track
While the film’s gritty action and the performances of its star-studded ensemble were widely celebrated, a specific programming decision by Sun TV became the unexpected focus of the post-premiere online chatter: the repeat telecast of the popular dance track, ‘Monica.’
The song, known for its viral choreography featuring Pooja Hegde and the infectious energy of Soubin Shahir, was reportedly played twice during the movie’s main runtime. This decision immediately sparked commentary on social media, with fans expressing a mix of amusement, frustration, and nostalgia. One viewer noted on a social media platform, “Premiere la repeat partha gynabagam illa (I don’t remember seeing a repeat in a premiere),” while another recollected, “I remember they repeated Why this Kolavori on premiering 3. Probably ayudha pooja time iirc.” This suggests that while unusual, such instances of song repetition during a WTP are not entirely unprecedented in the channel’s history, often done to fill time or retain viewer engagement during lengthy commercial breaks.
The ‘Monica’ song, a high-energy dance-pop track with retro elements composed by Anirudh Ravichander, had already gained immense popularity, with its music video having been released on YouTube earlier in the year. Director Lokesh Kanagaraj had previously revealed that the track was a tribute to the legendary Italian actress Monica Bellucci, and its inclusion in the WTP was clearly a massive draw. The debate over its repetition highlights the fine line broadcasters walk between catering to popular demand—as the song is a chartbuster—and maintaining the film’s narrative flow.
Ultimately, the Deepavali WTP of Coolie stands as a clear victory for Sun TV and Sun Pictures, delivering a record-breaking festive telecast, even if a few minutes of that success were devoted to re-airing a fan-favourite song.