Sun Pictures, the powerhouse behind Coolie, has once again captured fan attention by joining the internet’s latest craze — the Nano Banana trend. In a creative social media campaign, the production house unveiled miniature artworks and figurine-style visuals of the film’s star-studded characters, each showcased alongside their Nano Banana-inspired box sketches.
The visuals feature Superstar Rajinikanth in his striking Coolie avatar, joined by an ensemble cast that includes Aamir Khan, Nagarjuna, Sathyaraj, Shruti Haasan, Soubin Shahir, and Upendra. The character models, styled with fine attention to detail, present the stars in their signature looks from the film — from Rajinikanth’s rugged coolie attire to stylish ensembles of the supporting cast.
This playful crossover between cinema and meme culture demonstrates how Coolie is not just positioning itself as a film but also as a cultural phenomenon. Fans were quick to share the Nano Banana-inspired posts, flooding social media with excitement. The quirky figurine-style boxes are already being seen as collectibles in their own right, sparking discussions on whether Sun Pictures might extend this idea into official merchandise.
Directed by Lokesh Kanagaraj with music composed by Anirudh Ravichander, Coolie is one of the most anticipated films of the year. With its ambitious scale, stellar cast, and now its trendy social media strategy, the film is blending traditional star power with contemporary digital virality.
By stepping into the Nano Banana wave, Sun Pictures has once again proved its knack for marketing innovation, keeping Coolie in the spotlight while setting the stage for an entertainment juggernaut at the box office.
