The excitement surrounding the re-release of the Suriya-starrer Anjaan (originally released in 2014) has reached a fever pitch, driven in no small part by an electrifying new poster campaign. Film Publicity Designer, Ranjith Kumar S (@Ranjith_Offl_), whose portfolio is shared on his social media profile, is being universally applauded for the dynamic and high-quality visuals he created for the film’s return to the big screen, dubbed #AnjaanReEdited.
Social media platforms are abuzz with praise, describing the new artworks as “lit” and “excellent” in quality. One widely circulated poster, featuring a stylized image of actor Suriya as his character ‘Raju Bhai’ aggressively dual-wielding pistols against a fiery backdrop, was boldly branded “Raju Bhai’s BLOCKBUSTER”. Other designs showcase the character’s dual nature—the mild-mannered man with spectacles juxtaposed against the gun-toting gangster—and a striking image highlighting the film’s iconic logo on the back of Suriya’s jacket. These posters, which fans are declaring are “changing the vibe” of the film’s image, have been instrumental in building momentum for the re-edited version.
A Designer in High Demand
The immediate and fervent positive reception has transformed Ranjith Kumar S into a trending personality among Kollywood enthusiasts. The public response is not just one of admiration but of concrete professional advocacy. Several fans have taken to social media to urge the filmmakers and actor Suriya directly to enlist Ranjith Kumar S for future projects. One user enthusiastically tweeted: “Make him the designer of ur upcoming movie’s @Suriya_offl naaa… Especially jithu madhavan project… Summa therikkum”, suggesting that the designer’s work is essential for the success of upcoming films.
The posters have been credited with boosting the visibility and success of the AnjaanReEdited shows. After a successful initial run, the producers, Thirrupathi Brothers, announced “MORE MASSIVE SUCCESS” with additional shows being added, a success that fans directly attribute to the poster campaign. As one fan succinctly put it, “Anjaan’s poster race >>>> rest of Kollywood!” while another declared, “Still the poster game is top notch.”
Ranjith Kumar S, who identifies himself as a Graphic Designer and Film Publicity Designer based in Salem/OMR, Chennai, has clearly struck a chord with the audience, proving that impactful and high-quality promotional material remains a critical component of a film’s success, even for a re-release. His work on Anjaan not only celebrates the film but also solidifies his reputation as a top-tier visual communicator in the industry.