The timeless tale of love and misunderstanding, ‘Kushi’, is poised to make a grand comeback. Sakthi Film Factory, the distributor behind the sensational re-release of ‘Ghilli’, has officially announced that the 2000 romantic blockbuster, starring Thalapathy Vijay and Jyothika, will be screened again in theaters starting September 25, 2025. This move capitalizes on a growing trend of re-releasing classic films, especially those featuring major stars, to tap into fan nostalgia and a new generation of moviegoers.
Originally directed by SJ Suryah, ‘Kushi’ was a massive commercial success, running for over 175 days in its initial theatrical run. The film’s enduring appeal is attributed to its charming storyline about two college students, Shiva and Jennifer, who fall in love but are plagued by a series of comedic misunderstandings and family drama. The film’s success was not limited to Tamil Nadu, as it inspired remakes in multiple languages, including the widely acclaimed Telugu version. A key element of its legacy is the iconic soundtrack by composer Deva, whose songs remain popular to this day.
This re-release is a strategic follow-up to the unprecedented success of Vijay’s 2004 action film ‘Ghilli’, which grossed over ₹30 crore in its 2024 re-release. That phenomenal performance demonstrated the significant commercial viability of revisiting fan-favorite films and the immense pull of Vijay’s star power. The decision to bring back ‘Kushi’ is a clear attempt to replicate that success and offer a different cinematic experience—a romantic classic as opposed to an action entertainer.
The announcement has already sparked a frenzy on social media, with fans expressing their excitement and planning special screenings to celebrate the revival. This cultural moment comes at a pivotal time for Vijay, who is actively transitioning into politics with his party, Tamilaga Vettri Kazhagam. The re-release serves as a timely reminder of his long-standing connection with his audience and the enduring legacy of his cinematic career, further fueling the public’s engagement with his brand both on and off-screen. Theater owners are reportedly preparing for vibrant screenings, expecting high demand from both nostalgic fans and younger viewers eager to experience a piece of Kollywood history.
