James Gunn, the co-CEO of DC Studios, offered a compelling nod to the deep history of the DC universe with a nostalgic social media post yesterday, sharing a striking black-and-white image of the original Superman balloon from the 1940 Macy’s Thanksgiving Day Parade.
The image, a testament to the Man of Steel’s early, monumental cultural impact, shows the massive, slightly crude yet undeniably heroic rendition of Superman floating high above the streets of New York City, watched by dense crowds. This float holds the distinction of being one of the earliest pop-culture balloons in the parade’s history, cementing Superman’s status as a foundational superhero. Gunn’s caption transcended mere historical appreciation, serving as a moment of personal and professional reflection. He wrote: “First Superman float in the Macy’s Thanksgiving Parade, 1940. Today I’m grateful for all the fans out there who have supported all of us at DC Studios over the past three years (!)”
The post highlights a significant milestone, acknowledging the three-year anniversary of Gunn’s involvement at the helm of DC Studios, alongside Peter Safran. Under their leadership, the studio has been actively charting a new course for the DC Universe, prioritizing cohesion and narrative consistency for its stable of characters.
Gunn concluded his message by underscoring the vital role of the DC faithful, stating: “This job is fun in and of itself, telling new stories with some of the world’s most iconic characters – but you make it all the better with your love, support, laughter and insights. Thank you!!” This sentiment emphasizes the studio’s recognition of the fans’ passion as the engine that drives the enduring legacy of DC’s most beloved heroes and villains. The blend of historical reverence and contemporary gratitude offers insight into the new leadership’s approach to stewarding one of the world’s most powerful superhero franchises.
First Superman float in the Macy’s Thanksgiving Parade, 1940. Today I’m grateful for all the fans out there who have supported all of us at DC Studios over the past three years (!) This job is fun in and of itself, telling new stories with some of the world’s most iconic… pic.twitter.com/3tTUsd86jX
— James Gunn (@JamesGunn) November 27, 2025
